While it would seem that this is about nicotine on the one hand -- that e-juice without it should not be subject to regulation -- on the other it seems much more likely the FDA will say that all juice is subject to regulation as it potentially contains all manner of substances. This could put us all out of the liquids business. Additionally they are claiming the devices themselves are drug-delivery devices irrespective, presumably, of what they are delivering. If e-cigs are ruled as such, as drug-delivery devices, then only the deep pockets will be able to play. The reason PM et al has been silent about marketing a device, one should think, is because they have been playing the legislative game behind the scenes while developing their own devices and liquids. This is surely a war. A war in which none of us stands a chance of survival alone and but a marginal chance together. Certainly we must to the best of our efforts hang together lest, as Benjamin Franklin once opined, we will surely hang separately. What we need as suppliers is a code of conduct. Both from an ethical standpoint as well as a protocol for dealing with government agencies. This necessitates legal counsel of course. And there are a number of e-cig organizations out there, one, some or all of which may prove an effective vanguard. The thing for all of us is to be on the same page. Thoughts?