E-Cigarette Maker Accepts California Marketing Limits

[Christopher]

(Reuters) - A leading U.S. maker of electronic cigarettes has agreed not to target its sales and advertisements to minors or to claim its products are safe alternatives to tobacco, under a consent judgment reached with California.

The settlement, announced on

http://in.reuters.com/article/idINTRE69S5CH20101029

[Shihzam]

Most of that sounds OK with a couple exceptions. The part not advertising as a "safe" alternative to smoking and purchaser must produce a goverment issued ID????? Hows that going to work over the internet? Still could be a positive step?

[snubber]

Sounds like they're starting to cave under the pressure.

And why can't you say no second hand "smoke" and no tobacco if there isn't any???

[Lily]

This is just the beginning of adding more and more restrictions on e-cigarettes. I wonder if there are any studies or polls on how many underage persons smoke analogs?

[mastiffmom]

This is just the beginning of adding more and more restrictions on e-cigarettes. I wonder if there are any studies or polls on how many underage persons smoke analogs?

Since analogs are cheaper for underagers and easier to hide from parents I would have to say the numbers will be much higher for the under aged set.

[Lily]

Hi, I meant more of how absolutely idiotic for the people in power to target this aspect of e-cigs, that children are going to get hold of them, when analogs are there for their taking. It's a mind game!