Looks like the study was on SNUS but that didn't stop them from putting e-cig in the title along with SNUS. Why not add all NRTs, nicorette, etc? Hmmmm. Basically, if I follow the convoluted logic, while these may save smokers who use them, it might prevent some smokers from quitting altogether and suffer a death as a result of these alternatives. And I quote:
First, some smokers who would otherwise be persuaded to quit - give up all nicotine use - by smoking bans and/or high taxes will instead switch to the substitute, thereby remaining at a much higher risk than if they had ended their use of nicotine entirely.
Proof there is a higher risk I believe is stated here:
For example, one major study showed an association between the use of chewing tobacco (which administers nicotine) and acute myocardial infarction that was 75% of the risk of smoking cigarettes. The Food and Drug Administration [FDA] has just warned that e-cigarettes pose "acute health risks," and that the "danger posed by the unrestricted distribution of [these] unregulated products containing toxic chemicals cannot seriously be questioned."
Whatever...
They have a wall if you would like to state your objections/concerns.