Seriously, I cannot recommend this atomizer enough. I'm not sure what the difference is between a regular HH.357 and the custom job is other than a couple of dollars but mine are simply AMAZING! The regular is $21.99 and the custom is $24.99. For a couple dollars more, I'd go with the custom, just my opinion, though. I started out with one to try. One became an order for two more. And tonight I pulled the trigger on two more. Um...it's so I can keep like flavors in one atomizer. Well, th